(Dan Tri) – Billionaire Donald Trump could become the 45th US president with the help of a revolutionary new technology, capable of determining the personality of undecided voters.
Candidate Donald Trump.
This evening, November 8, Vietnam time, voters across the United States will go to the polls to choose President Barack Obama’s successor for the next 4-year term.
The Telegraph quoted Mr. Alexander Nix, CEO of data analysis company Cambridge Analytica, saying that in reality, the support rate for the New York billionaire is even higher than the published poll results.
Mr. Nix said that Cambridge Analytica has collected data from about 40,000 interviews, which shows that the 2016 White House race is even more intense than what people are seeing.
“Regardless of the results of the polls, we cannot know in advance the winner and every vote must be counted to accurately determine the election results,” Mr. Nix said.
Cambridge Analytica is attracting a lot of attention for its data collection techniques of potential voters, thereby drawing a comprehensive picture of their psychology in an unprecedented way.
Mr. Alexander Nix revealed a group of 28 experts collected millions of data to identify candidates who tend to support Mr. Trump.
However, Cambridge Analytica’s new `weapon` is technology that helps create a psychological portrait of voters, helping Mr. Trump’s campaign reach a group of people with similar interests and views.
Cambridge Analytica said they surveyed hundreds of thousands of Americans and classified them into five main personality groups: open, careful, extroverted, agreeable and neutral.
“Data is used not only to determine who voters will vote for, but also to help us understand why they make the choices they do.
Social networking sites such as Facebook, Twitter or television channels also help classify groups of voters through what they regularly follow.
However, there are also people who are skeptical about the possibility that new technology can help find `silent supporters`.
Intelligent Update
According to Telegraph